Women, Infants, and Children (WIC)

Nutrition is so important for pregnant and nursing mothers, postpartum women, infants, and small children. It is during these life stages that access to healthy food is needed most. That is why CEO offers the WIC program.

WIC offers nutrition education, breastfeeding support, and access to healthy food. WIC supports the health of pregnant and postpartum women, and their children up to the age of five. Fathers, stepparents, grandparents and foster parents may all apply for their children.

The program distributes benefits which can be used specifically for purchasing nutritious foods and formula from designated stores.

WIC has been shown to improve the health of pregnant, postpartum, and nursing women, and their young children. The foods provided through WIC are a good source of important nutrients that are often missing from the diets of women and young children. WIC participants have longer, healthier pregnancies and fewer premature births.

quotes gradient

Stacy Lynn

There are no words to explain how thankful I am for the support I have received from the many employees at CEO. I have always felt so much confidence with their help with both of my breastfeeding journeys.

From Facebook Reviews

Using the

eWIC card

doodle underline
New York State WIC Program - WIC2go AppDownload the WIC2Go app to see your benefits, appointments, and find a store near you! You can also scan items to see if they are WIC acceptable!

iTunes App Store

Download WIC2GO for iOS devices 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Google Play

Download WIC2GO for Android devices 4.4 and up. Compatible with all Android devices.

Language Interpretation Offered!


and WIC

doodle underline

CEO’s WIC program is committed to increasing breastfeeding rates by promoting the benefits of breastfeeding. The program also supports breastfeeding mothers and their families with its Breastfeeding Peer Counselor Program. Participants work one-on-one with other mothers who are breastfeeding or have breastfed, and who have training in breastfeeding counseling. The Peer Counselor Service includes virtual and in-person suppport groups, and after hours accessiblity for support. 

WIC is breastfeeding friendly! WIC has a room where breastfeeding mothers can use their breast pump or nurse their little one in private.

WIC also offers a variety of breast pumps for use. Pump distribution is based on need and pump availability.



doodle underline

You may be eligible for WIC if:

  • You are a pregnant, postpartum or nursing, or if you have children under the age of five
  • You live in New York State

You automatically income-qualify for WIC if you currently receive:

  • Medicaid
  • Food Stamps/SNAP benefits
  • TANF (temporary assistance)

You must also meet income eligibility guidelines:



doodle underline

  • This field is for validation purposes and should be left unchanged.

color blob 7

Contact Us

rainbow underline
To schedule an appointment or for more information, please call or apply online today!

Call: (518) 272-6159

Main Office:
2328 5th Avenue, 2nd Floor
Troy, NY 12180
Map & Directions

Main Office Hours

MON 7:30 am – 4:00 pm
TUES 9:00 am – 4:00 pm
WEDS 9:00 am – 4:00 pm
THURS 9:00 am – 4:00 pm
FRI 7:30 am – 3:30 pm